Trends e-commerce 2023
What are next year's e-commerce trends? As an entrepreneur, play smartly into this. You cannot determine everything but take these factors into account. That way, you respond to the needs of your customers.
Ongoing recession
Because of political unrest, consumers are spending less. This will continue for some time. So it is harder for entrepreneurs to attract customers, convince them to buy something and make sure they do not send it back. Exactly how hard the economy will shrink is hard to say. Since the corona crisis, e-commerce stores
Conversion Tools
Make sure your tools are optimal. In addition to Google Analytics, heat maps, user testing and A/B testing, you need to be critical about which tool you will use. Keep an extra close eye on your customers in times of crisis. You have to try even harder to stand out and bring in customers.
Retaining customers
Focus on retaining existing customers, often taking them for granted. Customer retention is a necessary condition for the long term. In these times, it is even better to focus on your support and retain your existing customers. Customers are more often looking at "the cheapest offer" in times like these. If you are loyal to your customer, they will be vice versa.
- Post reviews on your website
- Offer suitable payment method for your customers
- Give loyal customers discounts or reward them in other ways
Second-hand stuff
This has been going on for some time, of course, but is coming on the rise next year. A commonly used term for this is "recommerce. Selling, reusing, recycling or reselling stuff. This is not only because of the crisis but also because of sustainability. Mainly young consumers are willing to pay extra for sustainable products.
In addition, recommerce is an opportunity to generate additional income. You can control the reselling of stuff. As a result, you increase customer confidence, you engage them and your inventory is more effective.
Omnichannel
The definition of omnichannel is that the consumer no longer experiences channels, but one company. There is one unified experience, one price, one delivery time, etc. Combinations between channels are actively encouraged.
Omnichannels are important to get greater reach, satisfied customers, more sales and better availability. Treat your customers as if they were friends and family.
Apps
Applications are more important than ever. Try to always be in touch with your customer. There are more and more apps coming but consumers need an "all-in-one" app. Where they can get one-on-one support, store, manage payments, view shipments. Basically where all contact points come together.
Here are the key e-commerce trends for 2023, according to Sellevate.
Source: retail trends
