Reviews

Reviews are increasingly important because often reviews are read before a consumer proceeds to purchase. The importance of good reviews is ranked higher than that one euro cheaper. So make sure you have enough and preferably good reviews under your articles. There will also be some negative reviews, deal with them wisely.

Young people in particular read reviews more often and critically. We have listed some tips to help you how to deal with reviews.

1. Make it easy

If customers have to go through a lot of trouble to post a review, they will drop out. Make it as easy as possible by placing buttons in your emails, for example, that take them directly to the right page. Also, always make sure it's mobile-friendly, that way people quickly post a review.

2. Respond to own needs

Over 50% of customers between the ages of 18 and 35 read reviews before making a purchase. So capitalize on this need by making sure you have enough reviews and rating reviews.

3. Respond to reviews

Responding to reviews brings in about 12% more reviews. By also responding to negative reviews, customers get the idea that they are being listened to. In addition, it generates more interaction and customers will not give the negative responses as much weight.

4. Timing for reviews

It's important to time this right, this depends on a product. A meal you eat right away, so you can send a review request for that pretty quickly. For some items, the customer needs a little longer to form an opinion, such as a bicycle. So also make sure that no review request arrives before the product has arrived to your customer.

5. Be careful with rewards

Encourage your customers to post a review by offering a discount or gift. But never do this structurally; it undermines the quality of reviews.

6. Use your social media channels

Do you have enthusiastic and loyal followers on social media? Then ask them to post a review. While doing so, make sure that clicking through to the review takes few clicks.

7. Alternatives

Are you getting few reviews through automated emails? Try other ways such as phone calls, text messages or apps. Perhaps then customers will be motivated to post a review.

8. Try a later time

Don't just let your automated emails define you. Outside of that moment, try emailing your customers asking for a review. Perhaps it didn't work out the first time.

9. Showing review

Have your reviews in as many places as possible. Emphasize to your customers that opinion is important to you.

Policy of reviewsFind out what the policy of reviews is For example, bol.com has rules where they control which reviews they are allowed to remove. They make the conditions themselves and they are adjustable. If you are in doubt whether a review will be approved, read the terms and conditions.

To get reviews through Google, you must have a verified business. So first, make sure Google recognizes your business. Try to remind as many customers as possible that they can post reviews. According to Google policy , you are not allowed to give a reward in exchange for a review.

Conclusion

Get reviews in the right way and timing is very important here. It may take some time to find the ideal timing and what is the best way to get them in. Once reviews are in, deal with them properly. Thank your positive reviews and try to solve or at least respond to the negative ones. Display your reviews in as many places as possible so potential customers see them easily.

Besides handling your reviews well, more tips to boost your business? Then read how to do just that on Sellevate.com.